Legacy and Partners were formed in 2020 as the in-house agency for Nico Rosberg’s brand. It’s main aim is the management and growth of the overall brand, its strategy and the day-to-day operations of all social media and PR activities. It further deals with all commercial and digital partnerships between the brand and external partners, thus also acting as the guardian for Nico Rosberg’s image rights. While being centrally managed, it’s staff is located across the brand’s major European markets, to ensure that it can activate locally, while also being able to act swiftly and flexibly to any changes in market circumstances.


For further information or inquiries for partnering with the Nico Rosberg brand, please email management@nicorosberg.com